10 general skills or competencies (Job family competencies) for E-commerce Marketing Manager
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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13 soft skills or competencies (core competencies) for E-commerce Marketing Manager
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Explains the meaning of basic terms used in statistics, such as median, mode, mean, and variance.
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Level 2 Behaviors
(Light Experience)
Works with basic statistical functions on a spreadsheet or a calculator.
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Level 3 Behaviors
(Moderate Experience)
Works with stakeholders on what data to collect and how it should be gathered.
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Level 4 Behaviors
(Extensive Experience)
Translates data and discusses results with stakeholders using mathematical techniques and software.
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Level 5 Behaviors
(Mastery)
Oversees the analysis of complex statistical data to predict and optimize business outcomes.
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Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists obstacles and challenges in managing financial transactions of an organization.
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Level 2 Behaviors
(Light Experience)
Researches market trends and needs to help provide market insights for financial decision-making processes.
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Level 3 Behaviors
(Moderate Experience)
Utilizes cost-benefit thinking to set priorities and identify cost-effective approaches.
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Level 4 Behaviors
(Extensive Experience)
Pursues various ways to optimize tax strategies to minimize taxes.
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Level 5 Behaviors
(Mastery)
Sets organizational priorities by aligning finances with strategic business goals and objectives.
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Summary of E-commerce Marketing Manager skills and competencies
There are 0 hard skills for E-commerce Marketing Manager.
10 general skills for E-commerce Marketing Manager, A/B Testing, Advertising, Campaign Management, etc.
13 soft skills for E-commerce Marketing Manager, Business Statistics, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Marketing Manager, he or she needs to be skilled in Business Statistics, be proficient in Financial Acumen, and be skilled in Planning and Organizing.